Info marketing is dead.
Now, I’m not saying this to freak you out. And you probably want to call me out for the irony of this blog:
“Wait, isn’t this info marketing?”
In short, yes – but here’s my answer to your question. In the online world, content is STILL king. But if you’re serving your audience straight-up info, they’re going to scroll on before you’ve had chance to say,
“Hi, my name’s Anna and I he….” Oh crap, lost them already.
Because in the age of Google, knowledge is cheap. Think about it for a second. How easy is it to get your hands on ANYTHING you want in milliseconds? Too easy, right? There are YouTube videos, Blogs (hey there), Podcasts, Ebooks.
It’s all out there – and most of it’s being given away for free. Or for a very low price. Hell, you can even find super niche subjects like this in less time than it takes you to grab your knitting needle:
How to Make Clothing for Your Pot-Belly Pig
I’m serious. Did you click the link?
What’s a girl to do?
It’s all about emotion. It’s about grabbing your audience’s attention and making them laugh, cry or seethe in shared venom. It’s about them going on the most epic road trip across the internet ever. With you.
Because without emotion, you’re nothing but words on a screen. Or a mass of totally replaceable information your buyers could get from somewhere else.
So, how do you tell stories that trigger an emotional reaction? And what are some of the key emotions you can trigger to help you connect with your clients? Sit tight – I’m about to tell you.