It feels like every business on the planet has invaded your inbox right now.They all have something to say about what’s happening during the crisis. Inevitably some say it better…
If you’re a small business owner, it’s tough out there right now.Just the other day I was talking to Pete, who runs a much-loved café in the centre of my…
Be honest: do you know what REALLY makes your business special? And I don’t mean “special”, like the way your mama tells you everyone’s special. I’m talking about the essence…
What’s your first thought when the words for your sales copy just won’t come?You know the feeling…when you’ve been staring at a blank screen for hours. You’re about to give…
So you think you know your ideal client… I hear ya. “I’ve done this before and it’s boooring.” But here’s the deal – the way most people go about developing…