How To Use Quick and Dirty Email Marketing to Salvage Sales in Tough Times
If you’re a small business owner, it’s tough out there right now.Just the other day I was talking to Pete, who runs a much-loved café in the centre of my…
Research Secrets That Will Blow Your Competitors Out of the Water
Be honest: do you know what REALLY makes your business special? And I don’t mean “special”, like the way your mama tells you everyone’s special. I’m talking about the essence…
How to Read Minds and Create Irresistible Sales Copy That Writes Itself
What’s your first thought when the words for your sales copy just won’t come?You know the feeling…when you’ve been staring at a blank screen for hours. You’re about to give…
Why Your Ideal Client Avatar Is Wrong and How You Can Fix It to Nail Your Sales Copy
So you think you know your ideal client… I hear ya. “I’ve done this before and it’s boooring.” But here’s the deal – the way most people go about developing…