What’s your first thought when the words for your sales copy just won’t come?

You know the feeling…when you’ve been staring at a blank screen for hours. You’re about to give up completely and make yourself a cup of tea instead of finishing off your promo.

I used to think I was a terrible writer. That I wasn’t creative. Or that I was just plain terrible at
writing copy. But it turned out I was wrong. Because I realised that most of the work a copywriter does actually takes place before they’ve written a single word on the page.

Here’s the problem: no-one tells you because what we’re doing is kinda like cheating. We get paid
to write copy that’s pretty much writing itself. And it’s all down to the preparation.

Which is what I want to share with you today.

Click the video below to find out how pro-copywriters create high-converting copy without breaking
a sweat.