If you’re a small business owner, it’s tough out there right now.
Just the other day I was talking to Pete, who runs a much-loved café in the centre of my town. He was about to hide in his office to frantically brainstorm ways to keep his café in business in the face of our crisis.
The more we talked, the more the answer was clear.
Pete needed to leverage his existing network of friends, family and paying customers to shift more of his business online. And email would need to be a crucial piece of his online marketing strategy.
So if you’ve been wondering how you’re going to keep sales coming in, even in a crisis – all is not lost. Watch this video for my tips on how to use quick and dirty email marketing to salvage sales in tough times.
Use this plug n’ play email template to help you shift your business online during the Corona Crisis.
Download this simple, copy and paste email template. And start communicating with friends, family and existing customers so they know you’re open for business.
If you’ve been finding it tough over the last couple of weeks.
I want you to know that you’re absolutely not alone.
We’re all in this together and if you need any support, or if you just need a friendly ear to talk to you then shoot me a message and I’m here to support you.
Over the last couple of weeks I’ve spoken to a few business owners, I’ve seen that everyone’s very scared at the moment.
Whether it’s a lack of footfall if you’re a bricks and mortar business owner, or if you run online programs and you’re finding that your customers are afraid to invest at the moment…
Maybe they’re worried about where their next paycheck is coming from.
I just want you to know that even though it might not feel like it right now everything’s not lost.
But there are things that you can do to try and keep your business running even when it feels like the world’s gone crazy.
Have a think about any of the any of the services or products that you offer that you could feasibly shift online.
For example, if you were a Pilates instructor, you could use something like zoom and start running virtual group classes or even virtual one to one personal trainer sessions.
So, I think what you need to remember is that people are going to be so so bored.
They’re fed up of being stuck in quarantine.
And actually they’re going to be really grateful that you’re offering them something to do.
You’re giving them a little sense of normality in amongst all the chaos.
And if you run a cafe, is there any way that you can keep your food production going?
Can you start running deliveries to people who really need it while there while they’re stuck inside in isolation?
People are really frightened at the moment about where their next meal’s coming from and they would really appreciate support from you at this time.
Now, you might be wondering how you’re going to do this if you don’t have any kind of e-commerce platform or restaurant booking site set up.
I want you to know that you don’t need to worry because you can do this without getting all fancy about it.
So if you have access to a social media account, which I’m assuming you probably do or if you have a list of email subscribers or even just the email addresses of your friends and family, you can start sharing your offers.
Start sharing what you’re doing with people who are already on your radar.
So what I want you to do is just send out a quick and dirty text-based email. No fancy Graphics.
No banners or anything like that. You don’t need links to a shiny flashy website or anything.
All I want you to do is send out a text email to anybody in your network that might be able to help you or that might be interested. Tell people how you’re shifting things over the next few weeks.
So list out all the products and services that you’re offering online or virtually and just tell people to hit reply.
Or to send you a direct message if they’re interested in finding out how to buy from you. The most important thing is to be really clear about HOW people can order from you.
So as I said, tell them explicitly that they need to hit reply and tell you what they want.
Or they need to send you a message asking for more information.
And please please don’t feel bad about selling to people at this time because honestly people need your support right now.
You’ll be the person that came to their rescue when they were in the crisis.
They’re going to thank you for it. And they’re going to remember you when times get good again.
So honestly, it’s okay to sell to people even when times are tough.
Now, If you don’t currently have an email list, now could be a really great time for you to get one set up because having an email list is an amazing amazing asset for you to have in your business.
Even when times are good. No matter what the situation is.
It’s always good to have that fall-back list of people who you know are interested because they’ve asked to subscribe to your emails. It just gives you an extra income source on top of your in-person services or when times get difficult.
You always have that backup. You’ll always have your email list up your sleeve
It gives you a distribution channel to people who YOU KNOW want your products and services. So over the next couple of weeks I’m going to share some videos to explain to you how you can start to get an email list going if you don’t already have one because I really want your business to have this as a secret weapon just in case anything like this happens ever again.
I’ve also put together for you a really simple email template that you can use to go out to your network your friends your family any past customers just to tell them that you’re still in business and what you have to offer for them.
If you want to get your hands on that, it’s just a copy and paste, fill in the blanks email template that you can stick into Outlook if you don’t have any fancy email marketing software.
It’s going to give you a really easy way to start communicating with potential customers and to get going right away.