Do you know, one of the biggest reasons why business owners feel afraid to show up during lock-down?
It’s not that they don’t want to. It’s not that they don’t need to stay visible. And it’s DEFINITELY not that they’ve managed to squirrel away enough eff-you money to take an extended holiday.
It has a lot to do with shame.
And fear of judgement.
Is it OK to show up for clients when there are people who’ve been forced to queue for hours outside the local food bank, just to feed their families?
Is it OK to show up for clients when people are grieving the loss of their loved ones during one of the most difficult global events we’ve ever experienced?
Hell, I have days when all this feels pretty trivial, in comparison to what’s happening in the wider world.
But here’s what I think. It’s completely normal to be struck by guilt when others out there are much less fortunate than we are. It’s also normal for other people to have an opinion that what we’re doing is unsavoury.
But here’s the thing. There will ALWAYS be people who think it’s unsavoury to sell.
Ask anyone to visualise the first thing that springs to mind when you say the word, ‘sales’ and they’ll probably describe a greased up used car salesman. Someone who’s in it for a quick buck, and out to con you into buying something you don’t need.
Only now, you probably feel more sensitive to those opinions. Because you’re just not sure what’s acceptable right now. I mean, think about it – when was the last time you navigated your business through a global pandemic?
Never, right? We’re all just learning the ropes and trying to figure out what’s OK and what’s not OK under circumstances we’ve never experienced before.
Which is why I want to give you 3 reasons why it’s NOT just OK to keep showing up during lock-down. It’s essential.
Watch the video below to find out more.
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Do you know one of the biggest reasons why business owners feel afraid to show up during lockdown?
It’s not that they don’t WANT to. It’s not that they don’t NEED to stay visible and it’s definitely not that they’ve managed to squirrel away enough fuck you money to take an extended holiday. To me, I think it has a lot to do with shame and fear of judgment.
Is it okay to show up for clients when there are people who’ve been forced to queue for hours outside the local food bank just to feed their families?
Is it okay to show up for clients when people are grieving the loss of loved ones during one of the most difficult Global events we’ve ever experienced? I have days when all this feels pretty trivial in comparison to what’s happening in the wider world, but here’s what I think: it’s completely normal to be struck by guilt when others out there are much less fortunate than we are.
It’s also completely normal for other people to have an opinion that what we’re doing is unsavory.
But here’s the thing. There are always always going to be people who think it’s unsavory to sell. Ask anyone to visualize the first thing that springs to mind when you say the words sales and they’ll probably describe a greased up used car salesman. Somebody who’s in it for a quick buck and out to con you into buying something you don’t need. Only now you probably feel more sensitive to those opinions because you’re just not sure what’s acceptable right now. Think about it…
When was the last time you navigated your business through a global pandemic? Never, right?
So we’re all just learning the ropes and we’re all trying to figure out what’s okay, and what’s not okay under circumstances, we’ve never experienced before. Which is why I want to give you three reasons why it’s not just okay to keep showing up during lockdown.
It’s absolutely ESSENTIAL.
So the number one reason is that during the during the crisis, your clients need you more than ever.
I’ve noticed it in my own business. With more and more in person businesses shifting online out of necessity there’s been a surge in interest in online marketing.
Since the beginning of January, there’s been a 30% increase in Google search traffic for online marketing strategies.
Business owners who’ve never heard of copywriting before have suddenly become interested in ways to Market their business online.
Maybe you’ve noticed more interest in what your business can do for people who have never even realized what it is you could do for them before.
You might now have clients who are stuck at home and they’ve seen the real world turned upside down. They’re now trying to figure out how to navigate their new reality. Which is why it’s vital for you to show up and keep offering advice that’s going to help them survive.
The number two reason is that you’re playing a long game here. Some days I’ve got to admit I get pretty frustrated. It can feel like I’m working harder than ever and then when I look at my revenue numbers they’re way down on where I was Q1 of this year or at the end of last year.
So my business hasn’t been immune to coronavirus and I’m not gonna lie and say it’s all hunky-dory, but here’s what I do know.
I don’t want to be one of those Fairweather business owners who’s there when you’ve got a lot of cash to splash but when the money’s gone, I’m not sticking around. No.
I know that running a business is a long game and so the work and the generosity you put in now is going to pay off massively in the future.
Just think about it this way, if you’re putting out regular helpful content week in week out. If you’re answering questions over email for free if you’re showing up as the expert…
Your clients going to come to you when they’ve got money to spend.
Which is why it’s vital that you keep showing up.
Even if it feels like a tough slog right now, even if it feels like you’re working for less than minimum wage because your dedication is going to pay off.
The third reason that you need to keep showing up right now is that it takes three to six months to convert a new lead.
For many businesses a lot of existing leads might have fallen away, because of covid-19.
It’s certainly happened to my business. So I know how frustrating that is because you probably nurtured those leads for a good few months before they were ready to take the next step. Only for them to change their mind when the world changed.
So it almost feels like you’re back to the drawing board and in a way you’re absolutely right. And although those old leads are definitely not to be forgotten.
They’ll have to be ones that you re engage further down the line.
What that means is that now it’s become a process to start again. To start building those new relationships…sometimes from scratch.
You could well be thinking that your Revenue numbers are unlikely to return to normal until after the crisis is over.
But what you mustn’t do is stay quiet the whole time the world in flux. It could be three, six, or even nine months until life settles back into its pre-crisis rhythm. Which is roughly the same amount of time it takes to warm up a cold lead enough for them to buy from you.
What that means is that the work you do now is absolutely necessary if you want to be in good stead for after the lockdown’s over.
If you think about it, if you hide in the shadows now, that could be the next three, six or nine months.
Then if you start picking up your marketing after lockdown’s over, it could be a further six or even nine months until your stripe account start pinging again.
Can you really afford to take your foot off the gas for that amount of time? I know I certainly couldn’t
What’s important here is not to allow your fear of judgment or your own sense of guilt hold you back from being visible right Now. There are going to be people out there who will always always have an opinion, crisis or no crisis.
So it’s really down to you to hold your nerve and if necessary cover your eyes and ears and just keep forging ahead. If your business has been affected by covid-19, now’s the time to show up and start building those all-important new relationships so that when lockdown’s over and the world goes back to normal, you’ll be in the best position to generate revenue again.
Now if you’re worried about what to say during this difficult time, I’ve created a free Email Story Generator.
It’s a 20-page fill in the blanks Ebook designed to help you craft stories that are going to resonate really deeply with your ideal client AND help you make sales without feeling sleazy.
If you’re watching this on IGTV, you can click the link in my bio to download your copy or if you’re watching this on any of my other channels you can get hold of your copy by clicking the link below.