[Story-Driven Marketing of the Week #5] The Most Swiped Ad of All Time: The WSJ
Clients often come to me asking if Story-Telling is a fad that will go out of fashion. ‘Everyone’s talking about it – it just feels very “NOW”’ They wonder if…
[Story-Driven Marketing of the Week #4] Kevin Rogers’ Facebook Ad
Does Story-Driven copy only work for email marketing? When I first started out online, I ran a family-friendly blog for local mums. It’s where I got my first taste of…
[Story-Driven Marketing of the Week #3] Angel Lists’ Robot Invasion
Is it possible to take dry content and turn it into emails that subscribers actually look forward to reading? This is a question I get asked all the time. Despite…
[Story-Driven Marketing of the Week #2] Ruth Kudzi’s 9-Word Email
Ever wondered what to do with inactive subscribers on your email list? You'll often hear advice like this..."Cull your list. Inactive subscribers are costing you money"But what if I told you,…