Episode 8 – The one about upping your email game

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In This Episode

If I had £1 for every entrepreneur who told me email marketing is dead, I’d have enough cash to retire to my own, personal desert island with an army of servants and a 140ft super yacht.

My clients often tell me their subscribers never read their emails.  And that making sales through their email list is practically IMPOSSIBLE.

In a way, they’re right.  SOME email marketing would be better off dead.  SOME emails are destined for the spam folder even before the writer’s hit send.

That’s because most email marketing is badly written, badly thought-out and sorely lacking in anything of value to the readers it’s trying to attract.

The good news is, it doesn’t have to be this way.

In fact, stats show email marketing is 12 times more effective at generating consistent sales than social media.  Evidence also suggests that for every £1 invested in email marketing, businesses generate £38 in sales.  Which is a huge ROI you won’t see anywhere else online.

It’s why I’m excited to share my inside tips on how you can up your email marketing game, even if you’re not great at writing and you’ve failed in the past to make sales through email.

Episode Highlights:

  • The common misconception about marketing funnels that trips up even the savviest online entrepreneurs 
  • The No.1 reason most business owners struggle to stay consistent with their marketing and how to shift your mindset to help you stay on track
  • The one non-negotiable stage of your marketing funnel that helps you build deeper relationships and make more sales, even if writing is NOT your thing
  • The reader mindset that helps you grab and hold your prospects’ attention way better than on any other platform
  • How to overcome your fear of unsubscribes so you can start sending more emails and making more sales 
  • The email technique that helps you teach lessons your audience has heard 1,000 times before in a way they’ve NEVER heard before 

Beg, Steal & Swipe These Resources:

Helen’s M-Power Playbook that gives your rockstar confidence to grow your business https://bit.ly/MpowerPlaybook 

Anna’s Email Story Generator that helps you write binge-worthy stories that get you paid 

Visit www.york-walker.com to find out more about coaching with Helen

Check out www.wordistry.co.uk to get more info on how Anna can help your business

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