Many E-Comm businesses get frustrated with Facebook advertising because they can’t get the results they desire.  This tells us one thing - their approach doesn’t work. Despite the fact that…

Inside the Facebook Ad agency we regularly face a conundrum.  It creates a huge amount of tension between our clients and the copywriting team. It all starts with the sales…

Every once in a while I have a major “duh” moment.  Duh moments happen when I discover a strategy so beautifully obvious, I’m not sure how I could have missed…

A wise man once said this about successful advertising:  “The business that can spend the most to acquire a customer - wins.”I have a serious problem with this piece of…

Believe it or not a surprising amount of thought goes into Facebook ad copy.  Yes, your ads might disappear into obscurity in a matter of weeks. And yes, they might…