When it comes to advertising, here’s one of my least favourite expressions…”industry best practice suggests blah blah blah zzzzzzzzz”. Oh sorry, did I just zone out? Industry Best Practice is…
Inside the Facebook Ad agency we regularly face a conundrum. It creates a huge amount of tension between our clients and the copywriting team. It all starts with the sales…
Every once in a while I have a major “duh” moment. Duh moments happen when I discover a strategy so beautifully obvious, I’m not sure how I could have missed…
A wise man once said this about successful advertising: “The business that can spend the most to acquire a customer - wins.”I have a serious problem with this piece of…
Believe it or not a surprising amount of thought goes into Facebook ad copy. Yes, your ads might disappear into obscurity in a matter of weeks. And yes, they might…