No one reads long Facebook ad copy, right? At least that’s what you’d believe if you listened to most Facebook advertisers. And at the risk of pointing fingers…EComm business owners…

Imagine if Spiderman woke up one day - and suddenly realised he’d lost all his superpowers! No more web-zapping awesomeness… No more swinging from skyscrapers to defeat mega villains… And…

There’s ONE THING missing from almost every Facebook Ad I see. And this one thing could be the reason most ads leave prospects cold...bored...and less enthusiastic than a vegan at…

Ask most Facebook Advertisers and you’ll hear the same sob story over and over again. It’s that Facebook Ad performance simply isn’t what it used to be. It’s all thanks…