Positioning...USP...Big Idea. Whatever you want to call it - positioning is vital to any successful product or service. In fact, if you look at any of the world’s market-leading products…
Unless you’ve been living in a cave, you’ve probably noticed something wonky about your Facebook Ads. That’s because 2021 was the year that Facebook lost its audience-targeting superpower thanks to…
I used to work for a mahoosive Facebook Ad agency. This agency had a favourite advertising strategy, which they implemented in every client ad account. Big budget or small budget,…
I hate to admit this but having awesome copy isn’t enough to guarantee success when you advertise on Facebook. That’s because there are two other vital factors you can’t afford…