What is the Emotional Buying Cycle – and How Can it Help You Trigger Buying Action Through Your Sales Copy?

emotional buying cycle

Every once in a while, I read a piece of sales copy that grips me so hard I have no choice but to buy the product on offer. And in the past, I couldn’t help but wonder how the writer was able to hit me right in my gut – just through the power of their words.

It also left me desperate to achieve the same result in my own sales copy, so I could create a deep emotional response and increase my conversion rates. Now when I first started out, my copy  felt kinda flat.

I had no idea why!

Instead of creating the emotional pull I wanted, I felt like I was simply sharing educational content. Sure, it made my prospects smarter – but it didn’t necessarily make them salivate with desire! 

Which is when I discovered a problem with the way I was thinking about my sales copy. I’d been focusing too much energy on furthering my prospects’ awareness of their problem and the solution on offer.

In effect, I was creating salesy content – NOT persuasive sales copy.

Which is why I decided to create an emotional map that tells me precisely what emotion I need to trigger at every stage of the sales funnel.

And it’s what I’m going to share with you in the video below:

In this video you’ll discover:

  • Why following Eugene Schwartz’s legendary awareness scale could be the reason your sales copy is falling flat 
  • The ONLY way to persuade new prospects to try your products and services
  • What is Belief Bias? And why is it killing your sales conversions? 
  • The problem with using your sales copy to increase customer awareness 
  • How to tap into your buyers’ emotional buying cycle – so that buying is the only logical next step 

Want the secret to cranking out profitable Facebook Ad Copy in minutes

…even if you’ve never written a Facebook ad before?

Close Menu