The terms USP and Unique Mechanism get bandied around constantly by marketers. And in most cases, they’re used interchangeably… …which makes me think that most people don’t really know the…
“Which campaign structure should I use?” It’s a question that gets thrown around a lot when it comes to running Facebook Ads. And the honest answer is…there is no single…
Have you ever been told that it’s practically impossible to sell courses, books and coaching programs directly from a Facebook ad? Or have you ever been told that you can…
There are just two ways to increase your return on Facebook Ad spend. Firstly, you can boost your ad performance - to drive down your cost per acquisition (or CPA).…