Business owners LOVE to get tactical with their Facebook ads. And they often obsess over which buttons to press…what bid strategy to use…and how to structure their campaigns. It’s not…
Broad or narrow targeting? It’s a hot debate I often find myself embroiled in with other Facebook advertisers. And this argument has reached fever pitch recently because: 1.Certain targeting strategies…
If you have a large email list or social media following you might wonder if you need to spend money on paid social media advertising. I mean email marketing is…
I once heard a business coach tell their students you must never run Facebook ads directly to a paid offer. And that lead gen campaigns promoting freebies like…Lead magnets…Free challenges…Free…
I saw a post the other week from a business owner, calling for social media advertising platforms to be heavily regulated or shut down. The reason for his demand? Because…
One of the biggest challenges when it comes to writing Facebook ads, is knowing what to say in the first few lines of copy. And to make matters worse, your…
The terms USP and Unique Mechanism get bandied around constantly by marketers. And in most cases, they’re used interchangeably… …which makes me think that most people don’t really know the…
“Which campaign structure should I use?” It’s a question that gets thrown around a lot when it comes to running Facebook Ads. And the honest answer is…there is no single…
Have you ever been told that it’s practically impossible to sell courses, books and coaching programs directly from a Facebook ad? Or have you ever been told that you can…
There are just two ways to increase your return on Facebook Ad spend. Firstly, you can boost your ad performance - to drive down your cost per acquisition (or CPA).…