Here’s a question I hear constantly when it comes to Facebook ad copy: short or long copy? Which converts better? What is the optimal Facebook ad copy length? Wouldn’t it…
If your Facebook ad results have been a bit “meh” lately, it might NOT be your audience targeting. And you could be wrong in blaming your overall ad strategy for…
A few weeks back, my Copy Chief told me my ad headlines SUCKED. The shameful truth? I didn’t really understand what the headline was meant to achieve. In situations like…
Most ad copy you see in the newsfeed lacks any real emotional pull. It’s why most Facebook ads feel so functional and generic. It’s also why many advertisers complain that…
Over the last few weeks, the digital advertising world has been freaking out about a single event that has the capacity to turn online conversions upside down. It seems like…
When I started studying the work of copywriting legend Gary Bencivenga, I admit I was kinda underwhelmed. In fact, I questioned whether it was worth my time and energy to…
If you’ve been running your online business for a while, it’s likely you’ve received a ton of launch emails with subject lines like… “Hurry, only 24 hours left until the…
How many times have you come back from a holiday and set about the mundane task of clearing out your inbox? And have you ever stopped to pay attention to…
In the early days of running my online business, I came across a number of coaches and course creators who made a truckload of cash by selling their courses, programmes…
Across the globe, marketers send over 110 billion emails PER DAY. That’s the equivalent of every single person on the planet (including newborn babies and centenarians) receiving 14 marketing emails…