As an infoproduct seller, chances are you’re running Facebook ads to some form of lead gen funnel. This could be a webinar funnel, a video series funnel, a lead magnet…
If you’re struggling with high customer acquisition costs no matter how many new audiences you try...or how many ad creatives you test - the problem might not be your Facebook…
Every once in a while, I read a piece of sales copy that grips me so hard I have no choice but to buy the product on offer. And in…
Positioning...USP...Big Idea. Whatever you want to call it - positioning is vital to any successful product or service. In fact, if you look at any of the world’s market-leading products…
Unless you’ve been living in a cave, you’ve probably noticed something wonky about your Facebook Ads. That’s because 2021 was the year that Facebook lost its audience-targeting superpower thanks to…
I used to work for a mahoosive Facebook Ad agency. This agency had a favourite advertising strategy, which they implemented in every client ad account. Big budget or small budget,…
I hate to admit this but having awesome copy isn’t enough to guarantee success when you advertise on Facebook. That’s because there are two other vital factors you can’t afford…
If you’re thinking about hiring a copywriter to help you launch a killer Facebook Ad funnel, the process doesn’t have to be overwhelming. But after speaking to many clients and…
Now I’m no graphic designer. In fact I can’t even draw a decent picture of a cucumber. But, since working on hundreds of ad campaigns, I’ve learned a thing or…
There are 3 elements to a profitable cold traffic campaign. If you nail them all, it’s a license to print money. But if you ignore just ONE you could find…