Who woulda thunk it? Certainly not most business owners when they start running Facebook ads. Turns out most entrepreneurs have no idea about the different ways you can construct a…

As a Facebook Ad copywriter, my natural instinct is to glorify ad copy. Why? ...Great ad copy has the power to grab prospects by the throat when they’d rather be…

There’s a heap of misleading information circulating online business that threatens to dissolve every penny you hope to earn through Facebook Ads. The threat to your advertising budget is immense...and…

No matter what medium you’re writing for, there’s a good chance you’ll need to write “benefit bullets” somewhere in your copy. Bullets are a great way to break up Facebook…

Non-Compliant Ads. They’re every Facebook Advertiser’s worst nightmare.  And unless you’ve been living under a rock, it’s likely you’ve heard at least one business owner grumbling about their struggles with…

When it comes to advertising, here’s one of my least favourite expressions…”industry best practice suggests blah blah blah zzzzzzzzz”.  Oh sorry, did I just zone out? Industry Best Practice is…

Inside the Facebook Ad agency we regularly face a conundrum.  It creates a huge amount of tension between our clients and the copywriting team. It all starts with the sales…

Every once in a while I have a major “duh” moment.  Duh moments happen when I discover a strategy so beautifully obvious, I’m not sure how I could have missed…

A wise man once said this about successful advertising:  “The business that can spend the most to acquire a customer - wins.”I have a serious problem with this piece of…