I have a Love-Hate relationship with branding. OK...it’s really more of a Hate-Hate relationship with branding when it comes to Facebook Ads. Why? Well, often business owners let their obsession…
No one reads long Facebook ad copy, right? At least that’s what you’d believe if you listened to most Facebook advertisers. And at the risk of pointing fingers…EComm business owners…
Imagine if Spiderman woke up one day - and suddenly realised he’d lost all his superpowers! No more web-zapping awesomeness… No more swinging from skyscrapers to defeat mega villains… And…
There’s ONE THING missing from almost every Facebook Ad I see. And this one thing could be the reason most ads leave prospects cold...bored...and less enthusiastic than a vegan at…
Ask most Facebook Advertisers and you’ll hear the same sob story over and over again. It’s that Facebook Ad performance simply isn’t what it used to be. It’s all thanks…
Just switch on your laptop and you’ll be hit between the eyes with the latest hype on how to make squillions of dollars with Facebook Ads. “This one hack lets you…
In the final part of this series I’m going to fill you in on the final pieces of the research puzzle. That means you’ll have everything you need to do…
In part 1 of this series I shared a research system that lets you uncover: Your prospects’ core fears and desires - so you can tap into the right emotions…
Want to see me break-down a Facebook ad that smashed the industry average and achieved a 1,000% return on investment for the client?Before I get started let me give you…
Let’s face it, most copywriters do not enjoy doing market research for their Facebook Ad copy. What with all the testimonials to pore over...and all the case studies and scientific…