Seven Stress-Free Ways to Outsource to a Copywriter to Maximise Your ROI
Investing in a copywriter is a BIG DEAL. Especially when the cost to outsource copywriting services and hiring a solid direct response writer can eat up a large chunk of…
FOURTEEN High-Converting List-building Strategies that Won’t Cost You a Penny
Creating an epic Lead Magnet is the first of many steps you need to take to grow your email list. Now, here’s what often happens… 1) You spend hours agonising…
The 5 Types of Email Marketing You’ll See in a Crisis (And Which Ones to Avoid)
It feels like every business on the planet has invaded your inbox right now.They all have something to say about what’s happening during the crisis. Inevitably some say it better…
How to Get your Hands on the PERFECT Story-Worthy Testimonial WITHOUT P*ssing Off Your Clients
There’s nothing quite like receiving an awesome testimonial.One where your favourite client gushes about you and highlights the exact reasons why you’re a total rock-star at what you do. And…
Four Steps to Act Like a Mind-Reader and Use Your Stories to Overcome your Clients’ Objections, Without Sounding like a Judgey Douche-Bag
What do you do when a prospect says no? Reach for the Kleenex? Dig out an old bottle of vino from the back of the cupboard? Gorge on hobnobs? I…
3 ways to consistently market your business even if you’ve been a bit flakey in the past
Here’s the truth. Staying consistent is a bitch. If you’ve been running your business a while I bet you’re sick of being told to stay consistent. To keep showing up…
4 Ways to Use Story-Led Marketing to Elevate Your Business from Blah to Brand
My logo’s a bit sh*t. And I’m totally OK with that.When I started my first business (way back before I discovered the awesome world of copywriting) I honestly thought you…
The Astonishing Secrets to Writing for Your Business that Your English Teacher Didn’t Want You to Know
When did we decide that being an actual human was bad for business? I blame corporate policy-makers and Mrs Muirhead, my secondary school English teacher.They have a lot to answer for…
The Smart Way to Write Emotional Stories that Will Help You Connect with Your Clients
It's over. In fact, it's been over for a while.Info marketing is dead. Now, I'm not saying this to freak you out. And you probably want to call me out for…
The Little-Known Formula to Transform Your Stories from Boring to Epic
Want to know what happens when your marketing stories are BOOOORING?That's right! They get ignored.When your audience meets you they're probably bored. No disrespect, but if they're checking you out…
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