Great copywriting is nothing more than persuasion in writing.It’s sales in print.For you to write effective sales copy, you need to cultivate a deep understanding, respect and empathy for your…
Do you ever find yourself suffering from Marketer’s Block? That feeling when you KNOW you need to say something but you just don’t know WHAT you should say to make…
What’s the best way to follow up with new subscribers when they join your email list? When I started to research how to create the best possible nurture sequence, I noticed…
Clients often come to me asking if Story-Telling is a fad that will go out of fashion. ‘Everyone’s talking about it – it just feels very “NOW”’ They wonder if…
Ever wondered what to do with inactive subscribers on your email list? You'll often hear advice like this..."Cull your list. Inactive subscribers are costing you money"But what if I told you,…
When you’re selling a product by email, you might want to add an EXTRA WARM-UP STEP in the buying process. Perhaps you’re not sure if your email list is quite…
Do you know, one of the biggest reasons why business owners feel afraid to show up during lock-down? It’s not that they don’t want to. It’s not that they don’t…
When you started the year, I bet you had all kinds of plans for your coaching business. No one could have known we were about to plummet head-first into a…
I’m not immune to the corona crisis. It feels like nobody is…(with the exception of toilet roll manufacturers who are raking it in right now!) Just like you, I’ve had…
It feels like every business on the planet has invaded your inbox right now.They all have something to say about what’s happening during the crisis. Inevitably some say it better…