When it comes to storytelling, my clients often ask me this question: “How do I know if I’m telling the right stories to connect with my audience” They worry they…
83% of consumers agree with this statement… “Not all promos are bad. We just want to filter out the obnoxious ones”. In fact, 73% of consumers say they’d rather filter…
One of the biggest frustrations for online marketers is struggling to come up with a continuous flow of engaging ideas. Think about it, with the rise of digital marketing, the…
More than 75% of business owners admit to finding their marketing a total pain in the neck.Experts recommend that new businesses should spend at least 25% of their time marketing…
My logo’s a bit sh*t. And I’m totally OK with that.When I started my first business (way back before I discovered the awesome world of copywriting) I honestly thought you…
This literally blew my mind. Even as a story-addict - who KNOWS the power of stories to help you sell more while cringing less - I was amazed to hear…
When did we decide that being an actual human was bad for business? I blame corporate policy-makers and Mrs Muirhead, my secondary school English teacher.They have a lot to answer for…
OK, be honest. Have you ever let these words seep out of your mouth?"Personal stories make me look unprofessional""None of my competitors share personal stories. I'm worried I'll look weird.""My…
It's over. In fact, it's been over for a while.Info marketing is dead. Now, I'm not saying this to freak you out. And you probably want to call me out for…
Want to know what happens when your marketing stories are BOOOORING?That's right! They get ignored.When your audience meets you they're probably bored. No disrespect, but if they're checking you out…