Across the globe, marketers send over 110 billion emails PER DAY. That’s the equivalent of every single person on the planet (including newborn babies and centenarians) receiving 14 marketing emails…
How many times have you written a story-based email that felt flat? There’s no punch. And – if you’re being 100% honest – you’re not sure if YOU even care…
NOT KNOWING WHERE TO START is one of the biggest complaints I hear from entrepreneurs who want to use storytelling in their marketing. It makes perfect sense. Why? Because choosing…
Fact: Stories are 22 time MORE EFFECTIVE than any other type of marketing message. Have you ever wondered why some entrepreneurs seem to have raving fans who fall over themselves…
When it comes to storytelling, my clients often ask me this question: “How do I know if I’m telling the right stories to connect with my audience” They worry they…
83% of consumers agree with this statement… “Not all promos are bad. We just want to filter out the obnoxious ones”. In fact, 73% of consumers say they’d rather filter…
One of the biggest frustrations for online marketers is struggling to come up with a continuous flow of engaging ideas. Think about it, with the rise of digital marketing, the…
More than 75% of business owners admit to finding their marketing a total pain in the neck.Experts recommend that new businesses should spend at least 25% of their time marketing…
My logo’s a bit sh*t. And I’m totally OK with that.When I started my first business (way back before I discovered the awesome world of copywriting) I honestly thought you…
This literally blew my mind. Even as a story-addict - who KNOWS the power of stories to help you sell more while cringing less - I was amazed to hear…